“Ray, why in the world would you offer so much for less than $300?”
First of all, it doesn't cost us anything. "Digital products" equal no delivery costs, or close to no cost.
Second, as a marketer, it's important that I test things. Fact is, I have not traditionally done sales like this. So it is a test.
Finally, I wanted to help as many people as possible this holiday season. This deal offers real value to anyone who will use it.
And maybe later, you'll buy something else, even if it is not deeply discounted.