Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill.
How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash – including copywriters, freelancers, and entrepreneurs.
Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.
This is not a book of theories or abstract concepts.
This is a "how-to" book with examples, checklists, and templates you can use to write your own copy to sell your own products.
You can even use the training this book to become a “hired gun" copywriter, and get paid to write copy for other marketers.
When you master the skill of writing copy that sells, you can literally write your own paycheck.