If you want to master the art of writing copy, this is the book to read! In How To Write Copy That Sells, Ray provides proven formulas and strategies that lead the potential client or customer to meaningful (and fruitful) decision.
Ray's approach to writing copy is a welcome departure from sleazy sales letters and hyper-pressure tactics. Instead, Ray shows the reader how to identify, inform, inspire, and ultimately induce a positive commitment on the part of the end user.
This book is a must read for any author, speaker, trainer, or entrepreneur who wishes to take their marketing and business to the next level.