As a Certified Direct Response Copywriter in training, you will select one of the two tracks to focus on during your first 6 of the 12-month program. You will receive all the same information, access to live coaching calls, and other materials from both tracks. But we will ask that you select a track so we can help you focus on what you most desire to get out of this program.
Each month there will be 4 coaching calls with my two master coaches, Dr. Douglas Pew and Rusty Ryal. You should make it a high priority to attend ALL calls. But, the focus of these calls will be on a rotating schedule. Calls 1 and 3 will focus on Track #1 and calls 2 and 3 will focus on Track #2.
Track #1 - “Deep Craft Track” led by Dr. Douglas Pew
This track will help you gain a deeper knowledge of and ability to write blockbuster copy. If you want to focus on the craft of copy rather than building your copywriting practice, this track is for you. Likewise, if you are a business owner or are employed and want to improve your copywriting skills for your current position, this is the track for you.
We will dive deeper into the nitty-gritty of the bones of great copywriting following the monthly schedule of copywriting topics.
Track #2 - “Entrepreneur Track” led by Rusty Ryal
This track will help you build your own profitable copywriting practice. If you want to focus on getting clients and building your copywriting business, this track is for you.
We will work to help you take all the necessary steps to set up your business, putting a client generating machine in place, and developing your unique brand in the marketplace.