Most all of us took some lumps this past year.
My business wasn’t immune to disappointments and setbacks.
Some of them caught me completely by surprise.
To just be REAL...
I have been through hell and back over the past 12 months. I know I'm not the only one.
My business got turned upside-down, and so did my health. All the seminars were canceled, and so were the checks I was expecting to get for speaking at many of those seminars.
Not to mention, the half-dozen LIVE EVENTS of our OWN that we had to cancel.
Our state FORCED US to stop seating customers inside the coffee shop my son Sean and I own and operate, Revel 77 Coffee. But we stayed in business … and had our BEST YEAR EVER … more on that (and how you can borrow our best ideas) later...
And while I didn’t get the virus (knock on wood), I did endure and expensive and incredibly painful shoulder surgery, nasty opioids, two trips to the ER, blood infection, and more… it turned this year into quite the rollercoaster.
And yes, we all “made it through 2020”... BUT....
Is 2021 any guarantee of better times to come?
Thousands of small businesses folded under the enormous difficulties last year. But many others, though they took serious hits, found new ways to increase profits (like my online copywriting business, and even our bricks-and-mortar business - the aforementioned coffee shop).
Ignoring the current issues is NOT an option. The pandemic, and its economic implications, are still very much with us. The truth is, there could be EVEN MORE shutdowns.
How long are you willing to sit back and wait for “normal” to return?
There’s really NO TIME TO LOSE!
RIGHT NOW IS YOUR TIME - to push through, pivot, and find a new way forward.